FunnelEnvy

MARCH 22, 2020

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. If you happen to already be using FunnelEnvy, then enabling our Marketo Integration is all you need to do. Part 2: Pipe this list into Marketo.

Marketo 52

Marketo VALS Campaigns Marketing Analytics Tools 52

SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Marketo Report Types.

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Marketo Landing Pages Privacy Policies Click Rate 98

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

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Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

JANUARY 15, 2021

Although a majority of strategists understand the importance of this concept, only one in four are closely tracking and measuring their outreach campaigns, which makes it challenging to identify the most impactful. Marketo’s Attribution Readiness Maturity Model. Stage 1: Implement. If you’re in stage four, keep up the great work!

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Marketing Attribution Marketo Multi-Touch Attribution Enterprise Management 87

SmartBug Media

OCTOBER 29, 2020

When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue? Creating an impressive marketing attribution report is critical to understanding which campaigns are producing the highest ROI for your organization.

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

APRIL 20, 2021

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. With this integration, you can pull in more info about your leads’ behaviors, craft more targeted campaigns, seal off any gaps that linger in your reporting, and drive more conversions. Your Production Marketo instance.

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Marketo Multi-Touch Attribution Touchpoints Marketing Attribution 85

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. This collaboration allows joint Marketo Engage and SpotMe customers to design, measure and run smarter events in any format: hybrid, virtual or in-person. “By LAUSANNE, Switzerland, Aug.

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Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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Marketo Marketing Attribution Touchpoints Lead Ranking 98

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Make a Marketo Migration Chore Chart. By the time the ink is dry on your Marketo contract, people should already have a high-level sense of what’s coming.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns.

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. We use it, we recommend it, we are BIG fans. Why we like it : Holy data!

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Marketing Automation Services Marketo Enterprise Management Work Management 77

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. Let’s dig in to these new and advanced features. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

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Marketo Personalization Marketing Qualified Leads MQL 52

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Adobe Experience Cloud Blog

APRIL 30, 2018

Where do you start when you’re building an audience for your campaigns? Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Job titles?

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Marketing AI Campaigns Elasticity Marketo 128

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Creating and building a marketing campaign requires input from many stakeholders.

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Marketo Enterprise Management Template Sales Qualified Leads 110

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Check out the video below from CMWorld 2019 for a good overview.

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Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Scoop.it

SEPTEMBER 9, 2021

Over the last few years, big data analytics has allowed businesses to infuse new vision and order into their operations. In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns. Read on to find out more. Big data is set to change all that.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. Sadly, it won’t. Mike Madden, Sr.

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Campaigns Planning Paid Search Agency Sample 134

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Here are three areas where this is happening.

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Marketing Automation Services Marketing Automation Automation Marketing AI 114

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

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Social Media Budget Programs Analytics Work Management 99

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. The campaign drove an impressive $6 million in revenue.

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Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency. Inactive subscribers on your list can ebb the results of your email campaigns. Are you investing in campaign performance reporting and analytics?

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Budget Programs Email Marketing Campaigns Marketing Budget 130

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. This lets markets speak to their customers the way they want and in turn drive the most value out of their email marketing campaigns. About Atomic Reach.

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Marketo Email Marketing Optimization Paid Search Agency 53

The Point

JUNE 25, 2019

Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. Depending on the marketing automation platform (MAP) you use, this might be captured in different ways (for example: Pardot campaigns, Marketo acquisition programs).

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Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. There are currently 392 solutions in the Marketing Automation & Campaign/Lead Management category alone! Maybe not so much anymore. Not necessarily.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

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Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Enterprise Edition adds the complex security needed by large organizations but sticks to simple campaign flows. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May).

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? Tracking for campaigns. These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Marketo Engage.

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Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline,” according to Marketo.

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Lead Gen Analytics Leads Lead 92