Webbiquity

FEBRUARY 14, 2010

Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics. Note: this post was originally published on the WebMarketCentral blog in November 2009. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

JULY 21, 2010

Include built-in incentives for recipients to share your coupons as Six Flags Great Adventure did for its “buy one, get one free” campaign. • Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season. • Hook into the viral effect of email by offer up great summer deals.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JUNE 17, 2010

Two months down the road, the AdWords campaign was in trouble. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. “No sweat, Sugar,&# I said.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

JANUARY 10, 2010

How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Actionly also includes Twitter account management and analytics tools. Wildfire is designed to enable organizations to easily create branded interactive campaigns (e.g. Other Cool Web Tools.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 10, 2010

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. .&# 9 things you MUST know before you start any conversion rate optimization by Search Engine People. Post this on Diigo.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? It will also show how much buzz surrounds your campaign. This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

SEPTEMBER 1, 2010

Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JULY 28, 2010

In short, he’s an extremely smart guy, though with an analytics-heavy, big organization background that shows through in this book. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Planning Media 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Test different in-app prompts or email campaigns to encourage existing customers to purchase add-ons or upgrades. Product Data & Analytics: What Do You Need to Have in Place Before You Can Experiment? So, they prioritized notifying users of the feature.

Product 52

Product Lead Ranking A/B testing Sample 52

readwrite

DECEMBER 14, 2010

Would-be advertisers are asked to select from 5 categories of monthly ad budget, ranging from below $10k through over $100k, and choose whether they would like their campaigns to begin in 1 to 4 weeks, 1 to 3 months or 3 months from now. “Selling trending topics is like gaming Digg,” Falls said.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” 23: The 29 Best Web Analytics Tools. #24: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: Google Review Count: 183. ” — PR Daily. Pricing: free.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. This is easier said than done.

Startups 40

Startups Leadlander Jigsaw Tools 40

Hubspot

JANUARY 2, 2013

Get in good with your analytics ? If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later! There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! 4) Email Marketing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Bookmarked or promoted website pages in Digg and similar sites.

Tactics 28

Tactics SEO Digg Lead Scoring 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JANUARY 4, 2011

Keep most blogs short with no more than 400-500 words as most people don’t have much time and will be only spending a minute or two on your blog (average time on this site according to Google Analytics is 1 minute and 39 seconds) 60. If embedding a video in the post again brevity rules with the rule of thumb now at a 1-2 minute video 61.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. JeffBullas.com How to measure social media.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

FEBRUARY 18, 2010

Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. 2 dead simple ways to optimize your Adwords campaign by CDF Networks. by Search Engine Land.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

FEBRUARY 21, 2011

Though acknowledging that “There’s no global best practice that makes your campaign stats jump, no design layout that wins every time. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. 7 brands with bad-ass email programs by iMedia Connection. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

FEBRUARY 14, 2010

downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites. Share this on del.icio.us. Post this on Diigo. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Digital B2B Marketing

APRIL 7, 2011

It lives on, its very existence reducing the effectiveness of your brand campaign. The problem is, click rates hurt brand campaigns. When created with click rates in mind, your campaign will: Focus on a call to action instead of your core message. Click rates live on for a simple reason. As a brand marketer, you went backwards.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Sarah Worsham ( @sazbean ). Dianna Huff ( @diannahuff ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

JULY 13, 2018

Much like social media, email remains an effective platform for blog promotion, but today’s environment necessitates more nuanced and thoughtful campaign execution. Link to your post on social bookmarking sites like Digg or StumbleUpon. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

Webbiquity

JANUARY 10, 2010

TubeMogul is a free online video tracking and analytics service that provides a single point for uploading to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. There are also fee-based versions that provide more advanced analytics and video promotion features. Post this on Diigo.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Webbiquity

JANUARY 19, 2011

making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. How search can boost your social media campaigns by iMedia Connection. The best 159 social websites by Populair. Tweet about the video. Post it to the Facebook Wall. Hmm, sounds a lot like WPO.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Digital B2B Marketing

MARCH 31, 2011

To drive similar results from email campaigns, ACME will need to increase both email volume and site traffic by approximately 3x. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. For a mid-sized B2B marketer, a $3 million dollar budget swing is sizable.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Webbiquity

OCTOBER 27, 2010

As the authors note later in the report, “Unlike conventional campaigns, community marketing lacks a specific beginning and end to the activity.&# Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 5, 2010

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. 9 Twitter Apps Worth Another Look by Web Analytics World. Twitter Tools and Reviews. Free and fee-based versions are offered. Share this on Bebo.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

JULY 29, 2018

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. For more on how a retargeting campaign works, check out this beginner's guide.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Digital B2B Marketing

MARCH 25, 2011

This, combined with targeting, likely explains the above-average engagement referenced above from LinkedIn campaigns. With company pages and groups, campaigns can run within LinkedIn. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Self-contained Programs. Cost Efficiency.

Linkedin 100

Linkedin Media B2B Digg 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40