Vidyard

DECEMBER 3, 2014

In a recent survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Integration with email platforms. Tracking is all about analytics. Demand Metric Report, 2020.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

APRIL 10, 2019

Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

AUGUST 15, 2017

Gone are the days of video being reserved for big-budget brand campaigns and social media programs. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI. Get more opens and clicks on your email sends. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Nurture potential customers with engaging video email content. Video Marketing Strategy 3. Video SEO 7.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

APRIL 10, 2019

Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

JULY 27, 2015

Integration should be seamless between a marketing automation platform, customer relationship management (CRM) platform, and a system that manages your content marketing program. Implementing marketing automation can effectively bridge the gaps between the various technologies, and empower marketing and sales to work closely together.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

AUGUST 18, 2015

It’s perfect for raising brand awareness, and for promotional campaigns. Pitfall #8: Not using CTAs or email gates Calls-to-Action (CTAs) and email gates can boost the success of your video marketing. Email gates help you collect valuable information on your viewers. The medium shouldn’t be underestimated.

Top of Funnel 75

Top of Funnel Video Marketing Marketing & Strategy Webinar Metrics 75

Vidyard

OCTOBER 27, 2019

Video Analytics and Video Marketing ROI What is Video Marketing? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Nurture potential customers with engaging video email content. It’s estimated that office workers receive 121 emails every day.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. What’s the policy on using third party tracking pixels in emails?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

SEPTEMBER 28, 2016

Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. With Vidyard’s advanced annotations powered by HTML and JavaScript, the possibilities become nearly endless.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

OCTOBER 7, 2015

Personalized video brings the viewer into the story to boost engagement and conversion Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

Personalized video brings the viewer into the story to boost engagement and conversion Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

OCTOBER 7, 2015

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. . San Francisco, Calif. About Vidyard.

Video Marketing 50

Video Marketing Personalization Marketing Automation Services Click Rate 50

Vidyard

SEPTEMBER 28, 2016

Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Marketing Management Lead Capture 50

Vidyard

DECEMBER 9, 2015

It boosts email click-through rates and on-page conversions. Or is it a lead generation campaign? It wanted me to tell you that it’s tired of being dumped in brand awareness campaigns over and over. Dive Deeper: The Principles of Video Analytics. Video is more compelling than text-based content. Video called.

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

MARCH 5, 2021

It can also integrate video into your email, content, and digital marketing strategies. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Consider what type of metrics and analytics would be valuable to your and your company.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

APRIL 10, 2019

Send introductions, product demos, and more to make emails engaging at scale, and keep track of who watches to prioritize follow-ups. From within the EveryoneSocial web and mobile apps reps can quickly select or record a Vidyard GoVideo, share it with prospects and connections, and get detailed analytics on who and what is driving results.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

JULY 25, 2017

Or a link they can pop directly into an email to minimize the back and forth of scheduling, like Calendly. If reps are using video in their prospecting emails, they can use a CTA button with a Calendly link embedded at the end of the video to capture new leads and quickly convert them.

Top of Funnel 60

Top of Funnel Tips Marketing & Strategy Sales Cycle 60

Vidyard

APRIL 19, 2016

The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns. Vidyard (Twitter: @Vidyard ) is the industry’s leading video intelligence platform that helps marketing and sales teams drive results and ROI with online video content and video analytics.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Vidyard

NOVEMBER 13, 2019

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

JULY 31, 2015

But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. Breadth and Depth of Video (and Viewer) Analytics Big data. Analytics and insights. Data-driven marketing.

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

MAY 10, 2016

Just having an automated email system doesn’t cut it anymore. Email address*. That way, they don’t just give an email address and a phone number to their sales team. CRM: Salesforce is where all the leads and opportunities generated live. Get the Guide. 3 Ways to Use Video to Get More Out of Marketing Automation.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Vidyard

NOVEMBER 11, 2013

Similar to a trailer for a movie, you’ll release a teaser video to current customers in email to announce new products and your attendance at events. A well placed video campaign will find your customers as YouTube takes them down the rabbit hole from the comfort of their couch. What are Your Predictions?

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

Vidyard

OCTOBER 3, 2018

Reduce storage and server costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. The days of getting messages asking for the latest version of a video file are no more—everyone who needs it has access to the most-up-to-date file.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

MAY 27, 2014

And more importantly, they are using data and analytics to understand what levers they can pull as a marketing team to directly impact future revenue output. Lots of talk about Account Based Marketing (ABM) and how to use a mix of technologies to do highly targeted, and highly personalized, marketing campaigns to attract the big fish.

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Vidyard

OCTOBER 3, 2018

Reduce Storage and Server Costs Plus, having a video library eliminates the need to send files back and forth, ultimately allowing your business to save on storage and email server costs. The days of getting messages asking for the latest version of a video file are no more—everyone who needs it has access to the most up-to-date file.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

AUGUST 18, 2014

A simple, talking-head style interview can be shot and edited within a week, but a complex creative campaign or videos requiring motion graphics will likely take longer. This will help you when scheduling realistic timelines and campaigns. Each videographer will also have a different workflow to be aware of.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

NOVEMBER 13, 2019

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

JULY 21, 2017

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. In this post, we’ll share some tips and tricks to help you go video —adding the special sauce that can really amp up your outbound email and nurture campaigns.

Email Marketing 50

Email Marketing Video Marketing Campaigns Top of Funnel 50

Vidyard

NOVEMBER 13, 2019

They use Vidyard as a video hosting and analytics solution to track viewer engagement data within their marketing automation platform and to report on video return on investment (ROI) through their customer relationship management (CRM) system of record. and big results for their business.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. That’s all terrific. Influencing deals.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

JUNE 15, 2020

Emails with “Video” in the title are still 8x more likely to be opened and 3x more likely to earn a response. A minute spent reading an email with a screenshot pales in communicative comparison to a minute of video where a prospect shows how simple their software is. Earn More Mindshare. Ryan Simon Brandfolder Account Executive.

Video Marketing 104

Video Marketing Lead Scoring Lead Ranking Marketing & Strategy 104