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LeadSloth
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Why Analytics? Step 2 is to tie campaigns to revenue. This is my take: Optimize marketing tactics.
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.
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LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Email marketing that integrates with Salesforce.com is provided by many vendors, like VerticalResponse , Boomerang , ExactTarget , Genius , Lyris and more. Smart or foolish? Background. What is easy to replace?
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. I first used it inside AdWords, in which they offered cross-media conversion tracking.
LeadSloth
OCTOBER 16, 2009
Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. Email Marketing.
LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. If multiple people work together on campaigns, it’s extremely useful if you can collaborate in the application itself. Lead Nurturing.
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