Remove campaign email-campaign

Crimson Marketing

article thumbnail

Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Being a “Digital” Marketer (i.e.,

article thumbnail

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.