Biznology

MAY 3, 2019

Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the best email for productivity and efficiency. Users can create engaging emails that actually get opens and responses. Use the Right Browser.

Efficiency 106

Efficiency Template Email Campaigns CRM 106

Biznology

MAY 25, 2016

Audience targeting: Most of the experts in the room had war stories to tell about integrating client data from their CRM systems with their web analytics data to target the audience with greater and greater precision. One speaker had seven different models, which are like lenses through which to view your campaigns.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

AUGUST 26, 2016

If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Sign up for our emails here. Contact Information.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

JULY 28, 2015

I mean, you may think it’s a long way down the road to the chemist, but that’s just peanuts to the Internet ) to come up with a hyper-targeted list of online influencers with whom to engage during the online influencer outreach, long-tail blogger outreach, and social media marketing campaigns I run for my clients.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Account name, address.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Sign up for our emails here. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. Software and analytics can’t tell you the what and the why. Sign up for our emails here. A sensible balance between data, insight and marketing strategy. “You

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

DECEMBER 3, 2013

In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I need more than anything else, however, is the blogger’s correct email address as I pitch via email.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

DECEMBER 11, 2018

Salesforce Marketing Cloud now includes email marketing, mobile marketing, social media marketing, digital advertising and analytics–all powered by Einstein, Salesforce’s AI technology. Sign up for our emails here. At its core, brands have always had the same goal and still do. Until then I wish you well. .

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. And the haters can always engage 100% via email if they like. Easy to set up redirects, DKIM and SPF records for email deliverability, and all that fun stuff.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

DECEMBER 15, 2015

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80