ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. For example, it’s no longer about Email or Web as silos, but about the entire, integrated, orchestrated experience. As ANNUITAS clients, you all already have tightly integrated CRM + MAP + CMS … the way it SHOULD be. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? The former is something that’s generally available out of the box with most marketing email platforms and something that any marketing technologist should be able to handle. What type of mechanism do you use to track content and channel attribution?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

JULY 30, 2015

This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. It’s important to know the difference between a smart campaign and a smart list, as well as keeping up with all of the new releases that could affect your day-to-day workflows. Try, Try Again -.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

OCTOBER 1, 2020

Each time a prospect or customer visits your website, engages with your emails or talks to one of your sellers, it’s like the first time. Too often ‘nurture’ is envisioned as a drip email activity. Demand marketing is a ‘campaign’ not a perpetual activity. This is a big warning sign that your demand marketing is broken.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

MAY 10, 2023

Too often it is associated with lead scoring and email drip Nurture, or simply sending “batch and blast” outbound emails to large prospect segments – positioned as a tactical system before sales engagement. And most CRM platforms require significant development of ‘triggers’ to adapt to and support an active GTM process.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130