The B2B Marketer’s Quick Start Guide: ABM Orchestration
Heinz Marketing
AUGUST 5, 2021
I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Is there automation functionality?
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