Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. campaign lift. campaign lift. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. Seamless Integration for Real-Time Data Our analytics tool is designed to sync automatically with your live data, ensuring that all insights are up-to-date and immediately actionable.

Analytics 85

Analytics Paid Search Agency Aggregators Efficiency 85

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Benchmark Email

NOVEMBER 8, 2021

If you didn’t do much to prepare for this rollout, then you may be dealing with some unfortunate repercussions with… The post How to Use Google Analytics to Track the Success of Your Email Campaigns appeared first on Benchmark Email.

Marketing Analytics Tools 141

Marketing Analytics Tools Email Campaigns Analytics Google 141

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 322

Planning Analytics Enterprise Management Work Management 322

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113

Analytics Enterprise Management Work Management Business 113

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

NOVEMBER 15, 2023

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. Get MarTech!

Marketing Analytics Tools 103

Marketing Analytics Tools Analytics Google SMS 103

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. They shape lead scoring, lifecycle models and campaign success metrics. They shape lead scoring, lifecycle models and campaign success metrics. These platform experts manage systems, data integration and campaign tracking.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

6sense

SEPTEMBER 29, 2021

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts. With B2B digital ad spend projected to hit $6.08

Analytics 62

Analytics Paid Search Agency Campaigns Advertising Agencies 62

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Behavioral analytics for business application. Behavioral analytics and the benefits it brings companies.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Martech

AUGUST 29, 2023

Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. In the new analytics landscape, creative execution emerges as the critical optimization lever. It is vital to structure your marketing campaigns so that combined creative and audience insights can be generated.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. In today’s digital age, email marketing remains a crucial strategy for building product marketers.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Analytics also gives you actionable data that can support a variety of intelligent content decisions. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Adobe Experience Cloud Blog

MARCH 11, 2019

Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution. Social media analytics aren’t a silver bullet, though. Social media analytics at every stage.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. Being able to still monitor campaign and website performance in UA will come as a huge relief to those who have been struggling with GA4.

Analytics 87

Analytics Process Marketing Analytics Tools Paid Search Agency 87

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So Getting started with Google Analytics 4. via Google.

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

LeanData

DECEMBER 1, 2022

As such, the engagement each target account has with your account-specific campaigns is a key measurement in tracking your ABM success and identifying continuous improvement opportunities. . As you deploy your ABM plays, you need answers to your most pressing questions regarding campaign performance. Metrics, Analytics & Insights.

Account Based Marketing 98

Account Based Marketing ABM Top of Funnel Analytics 98

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. (highlight to tweet).

Social Media 152

Social Media Analytics Campaigns Media 152

Martech

JULY 1, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.” The post The Universal Analytics shutdown has finally begun appeared first on MarTech. Why we care. How it works. Get MarTech! In your inbox.

Analytics 85

Analytics Marketing Analytics Tools API Opt-out 85

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). User is defined by the Google Analytics browser cookie, so someone who deletes their cookies would show up as a new user. Getting started with Google Analytics 4.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Advertising Channels Google 114

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) engage with their audience, optimize campaigns, and make data-driven decisions. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. The answer: AI, baby.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98