LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution. Algorithmic Multi-Touch Attribution. Customer Journey Analytics. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Madison Logic

NOVEMBER 30, 2023

Activate a Multi-Channel Campaign Strategy That Delivers Personalized Experiences At Every Stage of the Sales Cycle An effective brand to demand strategy enables you to get in front of buyers before they initiate their buying process and continue to build trust as they inform, consider, and evaluate their options.

Demand 52

Demand Brand Identity Branding Work Management 52

Customer Experience Matrix

OCTOBER 4, 2011

I’ve tried to include only products that can connect to a “real” marketing database, meaning it supports separate tables for customers, transactions, and contact history, and that allow multi-step campaign flows. RedPoint – a suite of tools for database building, campaign management, and analytics.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

QuanticMind

MARCH 27, 2017

As we continue to see the online customer journey transmute into something very different than a traditional sales funnel, with prospects jumping back and forth between different stages and across different channels and devices, it becomes harder and harder to clearly attribute one step or another with the one clear conversion that led to the sale.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. And all cables and software should be provided. Back when I did my master’s, I spent days hunting down the right USB cable just to plug in the device! It’s a huge plus to integrate those too.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech Advisor

NOVEMBER 5, 2019

The deluge of data to help marketers target the right people with the right message, in the right channel and device, at the right time means that the use of artificial intelligence (AI) powered technologies will only continue to rise. Digital O ut Of Home (DOOH) combined with mobile location data.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100