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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Leverage User Analytics for Future Campaigns. These tools have grown in popularity over the past few years, with a study showing that 30% of its respondents already use both Google Analytics and Adobe Analytics. Image credit: Chatter Buzz.

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10 metrics to track influencer marketing success in 2024

Sprout Social

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Website traffic from social media Tracking website traffic from social media is paramount for illustrating the tangible impact of influencer marketing on overall business success.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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3 Ways To Use Social Media to Grow Your Blog

Navigate the Channel

Social media can drive considerable traffic to your blog. Utilize social media analytics tools like Facebook Insights, Instagram Analytics, or third-party tools like Sprout Social or Buffer to understand when your audience is most active. This can create a buzz and bring in a fresh perspective to your content.