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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. According to 72% of our LinkedIn community , the answer is yes. Social listening.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Can Biometrics Predict a Viral Marketing Campaign? If you’re eager to read more, check out our Resources Page. A Measured Approach. . . Marketing Performance Metrics 2.0: Marketing Body Language.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. Vanta used YC’s resources to source older, more established YC startups: “ We got our first 10 customers through YC.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

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16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

So you have a Facebook page, and a Twitter handle, maybe even a LinkedIn or an Instagram account. Before you go on to investing any time, money or other resources on a campaign, define what you want to get out of it. To help you get started, check out this webinar on viral video marketing. . Build something concrete.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

How many times have you posted on LinkedIn? ” Episode Links and Resources. Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Dr. Pelè’s website: [link].

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.