SmartBug Media

JANUARY 5, 2024

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? As a result, we have more freedom to turn to higher-value work—from bigger-picture creative thinking to deep strategy and relationship building. Think about the ways AI could improve your email marketing strategy.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Adobe Experience Cloud Blog

APRIL 3, 2019

I can only imagine the amount of money and resources that companies have wasted by marketing to the wrong people. According to LinkedIn , 58% of sales and marketing professionals report that collaboration delivers improved customer retention. The two teams are speaking different languages and wasting huge opportunities.

Sales Qualified Leads 134

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 134

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. ” Episode Links and Resources. Dr. Pelè’s LinkedIn: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Metadata

JULY 21, 2022

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. So, what is ABM ?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

KoMarketing Associates

DECEMBER 3, 2015

Do your research in Analytics, Search Console, etc. Content Marketing Takeaway: Strive to be as resourceful as Kevin was! If you weren’t already team Kevin, the moment he goes to visit Santa and asks for “nothing but Peter, Kate, Buzz, Meghan, Lynny, and Jeff” could sway even the biggest Grinch. Pretty much every kid’s dream.

Content Marketing 120

Content Marketing Planning CMS Development Content 120

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

Linkedin 109

Linkedin Best Practices Social Media Ideal Customer Profiles 109

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Online News Release. Industry Associations.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . Online News Release.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

KoMarketing Associates

MAY 15, 2014

While every client is different, we have a basic framework in place for creating news articles from start to finish, which ultimately results in getting our news buzzing within the appropriate industries. Here’s a look at the 8-step process we use to get our industry news to the top: (Note: This strategy is not strictly for agency purposes.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Ensuring each member of the team is writing with the same strategy in mind will keep the message clear throughout the process and across channels.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

3 Strategies for Maximizing Email Deliverability. 3 Strategies for Maximizing Email Deliverability. But even with the right tools, marketers still need to have a sound strategy in place. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. ” — Tomer London , co-founder and CPO And Ramp (alongside some other strategies we’ll touch on below) : “We got our first 10 customers any way we could, really.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Guests share strategies, tips and real-world examples of how they’re taking their content marketing to the next level and providing current and prospective customers with a true content experience.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Marketing Insider Group

APRIL 21, 2020

So, it’s time to get real about what to blog about with tips, ideas, and resources. Blogging without a content strategy and plan leads to wasted time and effort. With the right resources, you can develop an endless supply of interesting blog topics. Blogging without a Content Strategy and Plan is Fruitless.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Analytics Generation Google 120

LEADership

AUGUST 5, 2015

The temptation to purchase a high volume of leads at a small price, especially when your resources are limited may be overwhelming. It’s easy for vendors to promise “leads” for less because analytics and data gathering techniques are so advanced. What metrics are you using to monitor the effectiveness of your lead generation strategy?

Work Management 40

Work Management Lead Generation Marketing Management Demand Generation Agencies 40

Varicent

MAY 17, 2018

My primarily role is to create social and influencer marketing strategies for all Thulium clients and work with the teams to keep campaigns performing optimily to maximum results and ultimately achieve business goals. I’d like to start out today with some ways to get influencers in your social strategy to start producing leads for you?

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Databases can come from private internal resources, which may contain contact information on existing leads and customers. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

FEBRUARY 27, 2024

Semrush also offers other tools to help you improve your on-page optimization, build a content strategy, and refine your link-building strategy. The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. Its paid plans start at $129.95

Marketing Automation Services 90

Marketing Automation Services Budget Programs Tools Work Management 90

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Never forget the 3Cs. Just start analysing.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

markempa

SEPTEMBER 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Vidyard

AUGUST 18, 2014

Although every organization will differ based on resources devoted to video, if you use the following 8 steps as a guide, you’ll be well on your way to becoming a video content marketing machine (it takes some work, but it’s less intimidating with every asset you make!). Your homepage? In a blog post?

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? You can use these promotion strategies to tap into new audiences, not just your existing following. Yes, these are the only 3 strategies you’ll need to boost traffic to your content from new readers. Tried and tested.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

Webbiquity

JULY 28, 2010

From there, as Strategy Director GSD&M IdeaCity, he developed integrated communications programs for clients like Microsoft, Hewlett Packard, Southwest Airlines, AARP, the PGA Tour, Chili’s and other big brands. Post on Google Buzz. Share this on LinkedIn. Yes, this really is rocket science. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

FEBRUARY 24, 2020

We’re always putting our top effort into the content we create, but what about our content promotion strategies? You can use these promotion strategies to tap into new audiences, not just your existing following. Yes, these are the only 3 strategies you’ll need to boost traffic to your content from new readers. Tried and tested.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Sprout Social

JULY 1, 2021

Content is at the heart of every social strategy. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. It’s how brands make their first and lasting impressions on social.

Social Media 141

Social Media Media Webinar Metrics Business 141

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Each of these strategies could inspire countless articles, eBooks, and even entire career paths, so the information here serves as a brief introduction. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. As the B2B marketing industry is constantly evolving, so are the resources for B2B marketers to help them optimize their core bottom-lines & to stay on the top of their marketing game.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

PureB2B

JANUARY 25, 2016

With a cost-efficient price tag and significant ROI to boot, content marketing is a critical strategy every company should employ to drive B2B sales and revenue. LinkedIn for Lead Gen Gold. For content marketers looking for a more strategic approach to lead generation, LinkedIn is solid gold. LinkedIn-Fluential Content.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

JANUARY 25, 2016

With a cost-efficient price tag and significant ROI to boot, content marketing is a critical strategy every company should employ to drive B2B sales and revenue. LinkedIn for Lead Gen Gold. For content marketers looking for a more strategic approach to lead generation, LinkedIn is solid gold. LinkedIn-Fluential Content.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Hubspot

JANUARY 12, 2012

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. We're going to focus on those companies who are big enough to warrant a dedicated marketing resource. Here's how: Talent.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28