Marketing Insider Group

APRIL 21, 2020

Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. So, it’s time to get real about what to blog about with tips, ideas, and resources. Blogging without a content strategy and plan leads to wasted time and effort.

Resources 262

Resources Tips Lead Scoring Lead Ranking 262

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. Why Nano-Influencers Are a Social Media Marketer’s Secret Weapon. Those changes are likely to grant us the ability to plan more targeted content that better serves customers. Think Small.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. Its paid plans start at $129.95 Pricing OptinMonster’s plans start at $9/month. Constant Contact offers extensive online training, a huge resource library, and even webinars.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

LeadSquared

FEBRUARY 2, 2016

While there is no one sure shot way of being sure about what the future holds in store, one can always look back, connect the dots, witness what is currently happening and plan for the future. 2013-2015 practically belonged to social media, but there seems to be a shift already. Don’t put all your eggs in the same basket. Think visual.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Learn more: How to Assimilate Competitive Benchmarking in Social Media.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Single Grain

APRIL 7, 2023

Get My Free Marketing Plan What Is a Brand Ambassador? Key Characteristics of an Effective Brand Ambassador These are some of the top qualities that a corporate brand ambassador should possess: Excellent social media presence : Brand ambassadors should have a well-established presence on social media platforms. Let’s begin!

Budget Programs 52

Budget Programs Branding Brand Identity Word of Mouth 52

Oktopost

JULY 13, 2023

Remember those long-gone days when marketing teams would be wrapping up a productive meeting – maybe checking their Blackberries for IMs or tapping a couple closing notes into their palm pilots – when the plucky new intern would say, ‘Hey, what about this social media stuff?’ Back then, social media was a little like a shaken can of Pepsi.

Social Media 62

Social Media Marketing AI Work Management Tools 62

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Brainstorm blog post topics with colleagues and management and create a list for future reference and planning 9. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Since everyone is getting inspiration from others, ultimately, they’re doing the same things and cluttering our social media feeds with the same type of posts. Introducing yourself to a new audience requires finding new networks for distribution.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. However, marketers are lost in the selection process because they don’t know how to find influencers on social media who would be a perfect fit. Social media influencers actively seek interaction with their audience.

Social Media 82

Social Media Media Brand Identity Branding 82

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Should you include Pinterest in your mix? Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

FEBRUARY 24, 2020

Social media, videos, ads, email lists, getting backlinks, more social media…. Since everyone is getting inspiration from others, ultimately, they’re doing the same things and cluttering our social media feeds with the same type of posts. Introducing yourself to a new audience requires finding new networks for distribution.

Top of Funnel 92

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 92

Outgrow

FEBRUARY 19, 2024

73% of successful content marketers use case studies as their preferred form of media. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Limited Resources Let’s say you don’t have time to do content alone. Buyers tend to spend an average of 8.5 Isn’t that incredible?

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Planning 52

NetLine

AUGUST 2, 2023

Strategy 3: Content Syndication Content syndication enables quick and easy distribution of your content across various B2B media, trade publishers, and third-party websites. Strategic partnerships can also be a cost-effective way to reach new customers and generate leads by sharing resources for promotion.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Outgrow

FEBRUARY 19, 2024

73% of successful content marketers use case studies as their preferred form of media. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Limited Resources Let’s say you don’t have time to do content alone. Buyers tend to spend an average of 8.5 Isn’t that incredible?

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Hubspot

MAY 26, 2017

Instead, articles fill their news feed or buzz in their pocket via mobile notification. When it comes to providing ROI, there's a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. More than ever before, people are being flooded with content. What Can You Do?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Social Media 111

Social Media Work Management Marketing Management Media 111

Circle Studio

NOVEMBER 22, 2017

A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights does play an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. Firms with smaller teams and limited resources will need to better focus their efforts.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. The appetite for tools content is huge.

Social Media 141

Social Media Media Webinar Metrics Paid Search Agency 141

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

KoMarketing Associates

JULY 2, 2015

What happens from the moment you first see a headline to time you share it across social media platforms? By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. Find & Answer Questions.

Content 120

Content Distribution Curation Keywords 120

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

OCTOBER 5, 2010

This table says why by Social Media Today. 8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. Why should brands bother with Twitter? Twitter SEO.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. If I didn’t have this already, I would have created a plan to connect with power users and get them subscribed to my site. pull PR is, in my opinion, a superior approach: you draw media to you.

Tactics 40

Tactics Buzz Planning PR 40

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 100

Social Media CMS Development Tips Media 100

Valasys

NOVEMBER 5, 2018

A good lead generating website offers some sort of free downloads which can be eBooks, templates, or any other helpful resources that people need to fill out a simple form to download. Social Media Engagement. 94% of Twitter users plan to make a purchase from the businesses they follow. Free Downloads. Email Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. What are the latest trends in search?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business.

Social Media 100

Social Media Marketing Report Social Marketing Media 100

Huptech Web

NOVEMBER 25, 2022

Artificial Intelligence and Analytics. LinkedIn As A B2B Powerhouse. Strategic marketing transformation is the term used to describe when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Artificial Intelligence and Analytics. Voice Search.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97

Single Grain

JULY 8, 2021

Businesses often find themselves wasting their resources trying to determine lead quality with in-house filtering procedures that take forever to deliver results. It generates buzz, expands your reach, drives traffic, and ultimately grows your customer base by transforming their interest into action. 1) Focus on LinkedIn .

High Quality Lead 145

High Quality Lead Demand Generation Agencies Demand Generation Sales Qualified Leads 145