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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. Share this on LinkedIn. Share this on FriendFeed. Tweet This!

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. A Measured Approach. . . Marketing Performance Metrics 2.0:

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Linkedin Ads. Step 1: After logging into your LinkedIn Ads account, select “Create Campaign”.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. Optimize your profiles and engage with your audience.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. LinkedIn, Facebook). Many marketers may find these analytical models difficult to implement and the results of even a successful exercise somewhat fuzzy. Post on Google Buzz. Tweet This!

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?