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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

By keeping an eye on your competitors’ activities, you can learn from their wins and losses, develop foolproof strategies, better position your products and differentiate your brand. For example, you might anticipate a new product launch or business merger before it actually happens. Maybe you need to share more engaging content.

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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

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How to build a disruptive marketing campaign

Martech

Disruptive marketing is about more than just creating a buzz. For example, the rise of Instagram Stories has led to businesses creating more “snackable” content that is easy to consume on the go. These technologies can help you create interactive experiences, personalized content, and predictive analytics at scale.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. What differentiates you from your competition? Sprout’s Bot Builder is so easy to use, you can get a Facebook and Twitter bot up and running in minutes.

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The complete guide to Instagram listening

Sprout Social

Let’s look at a shining example of how social listening on Instagram can help you connect with customers. TOMS’ current #endgunviolencetogether campaign is a prime example of brands getting real. As Instagram continues to boom, its status as a customer service hub will grow against the likes of Twitter and Facebook.

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What a Swarm of Honey Bees Taught Me About Virtual Reality

Hubspot

I've shared Facebook CEO Mark Zuckerberg's goals of getting one billion people using VR (by when, we don't know). In partnership with the World Bee Project , an organization dedicated to the preservation of bees and pollination ecosystems, Oracle Analytics created a VR experience to help users understand seasonal bee behavior.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies. If your service is mostly aimed at small businesses, affordability may be a much more important element of your pitch than it would be if you were targeting large corporations, for example.