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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

How do you effectively allocate your resources to achieve remarkable results? Engage and Interact Allocate resources for actively engaging with your audience on social media. Monitor and Optimize Allocate time and resources to monitor and analyze the performance of your organic social media efforts.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Pique their interest by creating a regular blog with your thought process, advice and resources. This will help generate regular readership and build trust with your audience.

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools.

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4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

Adobe Experience Cloud Blog

When I first visit a marketing department, I ask its team members to describe their buyer profile as well as their customer’s interests, demographics, and pain points. I can only imagine the amount of money and resources that companies have wasted by marketing to the wrong people. After every sale, review the process as a team.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

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Seven tips to improve customer acquisition and retention

ClickZ

Resource-light companies may need to focus on one over the other, but true growth is found in combining the two – there should be no ‘either/or’. Acquisition simply doesn’t have that ceiling and there’s likely always another demographic or audience you can crack into. Join the conversation with us on LinkedIn and Twitter.

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Getting Started With Demand Generation

Metadata

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. With analytics, you can refine a Google Ads campaign to target various demographics or key customer interests. Demand generation is about building buzz and excitement.