channel Analytics Buzz Marketo Trends 
Tomorrow People
MARCH 13, 2018
As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. It’s about numbers. Percentages. Conversion rates.
chiefmartech
APRIL 11, 2016
Nearly every exhibitor featured a reference to ABM, and many of the presenters touched on the trend as well. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.
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Adobe Experience Cloud Blog
FEBRUARY 16, 2018
Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. You can also take advantage of the media buzz and borrow social proof with publications. Engage With Influencers.
Adobe Experience Cloud Blog
MAY 23, 2012
by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are trending in San Francisco. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Inspiring words!
Adobe Experience Cloud Blog
JULY 28, 2017
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Measurement Is Always Important. What’s Next?
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.
LeanData
MARCH 28, 2016
Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Then a curious thing happened. Ari Echt. “We
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