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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. .

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

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7 Marketing Automation Predictions: A SiriusDecisions Roundup

Adobe Experience Cloud Blog

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. But to recap, marketing automation is a category of technology that enables organizations to easily reach their buyers on multiple channels and automate repetitive, time-consuming tasks. Curious where to start?

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. Facebook Insights. customer 2.0