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How to plan the digital engagement of your content marketing strategy

Tomorrow People

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. We don’t want to go on about delivering a “service”. It’s about numbers.

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Be sure to follow The Marketo Summit on twitter at #mus12.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

These channels are just the places where we network with others online, not the best ways to do it. By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. It will also show how much buzz surrounds your campaign. Doing all 7?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. This service has been around for a while for company pages, and Facebook controversially recently released it in the US for personal pages as well.).

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Remember to meet your buyers on the channels they use. Are there program management features or services to monitor, analyze and optimize your campaigns?