LeanData

MARCH 28, 2016

It was a report from the front lines of ABM. To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Main image courtesy of Michael Pollak.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

It was a report from the front lines of ABM. To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Main image courtesy of Michael Pollak.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

It was a report from the front lines of ABM. To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Main image courtesy of Michael Pollak.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

It was a report from the front lines of ABM. To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. Main image courtesy of Michael Pollak.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Oktopost

JULY 13, 2023

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. There’s no use reporting that a storm was building yesterday, just as there’s no value in discovering that a trend was big last month.

Social Media 62

Social Media Marketing AI Work Management Tools 62

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Moreover, NetLine’s 2023 State of B2B Content Consumption and Demand Report reveals that content marketing remains a top priority for B2B marketers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Demand Gen Report: Demand Gen is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

APRIL 10, 2018

To put things into perspective, Elegant Themes reports that reach can be as low as 2.5% Different types of content work better depending on the channel. If this is your audiences preferred channel have a think about how you can use the social networks key features to promote the content. Use Google Analytics to confirm this.

Communities 133

Communities Work Management Social Networks Social Media 133

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. But to recap, marketing automation is a category of technology that enables organizations to easily reach their buyers on multiple channels and automate repetitive, time-consuming tasks. Curious where to start?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . A channel could be a device, medium, or network.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Web traffic is a key metric factoring into social ROI—in fact, Shareaholic reports that social media drives nearly a third of all traffic to websites—and all signs indicate it’s an increasing trend. Thus, social traffic is something that B2B marketers need to get right. So, why not you? This can include your company, as well.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Martech Advisor

MARCH 23, 2020

Therefore, generic/one-size-fits-all content won’t work if you are aiming for high conversions through your paid campaigns (or any channel or campaign for that matter). You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms.

Landing Pages 59

Landing Pages Marketing Automation Services Digital Asset Management CMS Development 59

Adobe Experience Cloud Blog

APRIL 23, 2012

Look for ways you can re-use and repurpose existing content across different channels and platforms, to maximize its reach and make it relevant at different stages in the buying cycle. Some examples of how you might do this are: Trail the results of a research report on your blog, with registration to receive the full report.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Reporting news. You could literally spend weeks in this section running reports. Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 19, 2012

Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels? You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”. The most buzzed about platform at the moment is Pinterest.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

SnapApp

DECEMBER 22, 2016

Magazine and have also received the ASJA Award for investigative reporting. The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more. Demand Gen Report. Copywriting. Demand Gen / Lead Gen. Email Marketing. Social Media.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Vidyard

SEPTEMBER 14, 2021

Video Analytics Statistics 2.6 The Sales Analytics Process 1.1 Step 3: Apply Sales Analytics Tools 1.3.1 Other Sales Analytics Tools 1.4 Top Sales YouTube Channels 3.1 Create Channels for Feedback 1.6 Create a Buzz 3.3 Video Analytics and Integrations 4.3 Video Marketing Statistics 2.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics 1.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65