Remove channel range
article thumbnail

5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Influencer marketing is a hot topic across many marketing channels. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. There are different kinds of influencers that range in difficulty to reach. Engage With Influencers. The result? Use Live Polls.

article thumbnail

The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we’ve just begun to test these. Check out the Marketo Revenue Rockstar decal campaign. Here’s what we’ve learned! SlideShare.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. .

article thumbnail

Why Social Media Management Tools Are Essential for Your Business’s Success

Oktopost

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. The downside? A thriving social media presence doesn’t depend on a massive marketing team.

article thumbnail

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Remember to meet your buyers on the channels they use. Strategy 4: Social Media for B2B Lead Generation Social media platforms, especially LinkedIn and Twitter, play a crucial role in B2B lead generation and are perfect examples of meeting potential buyers on the channels they use. Optimize your profiles and engage with your audience.

article thumbnail

Top 10 Landing Page Creation Tools for 2020

Martech Advisor

Therefore, generic/one-size-fits-all content won’t work if you are aiming for high conversions through your paid campaigns (or any channel or campaign for that matter). You should be able to integrate other tools from your martech stack, such as email marketing, CRM, marketing automation, and analytics platforms.

article thumbnail

Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey

Adobe Experience Cloud Blog

Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels? You look at your web analytics, and say “oh they like this”, “they don’t like that”, or “they can’t find something else”. The most buzzed about platform at the moment is Pinterest.