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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. So yes, paid social media can be an effective demand gen channel. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. It’s about numbers. Percentages. Conversion rates.

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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Influencer marketing is a hot topic across many marketing channels. By engaging with thought leaders across content marketing and social channels, ticket sales can receive an unprecedented increase. You can also take advantage of the media buzz and borrow social proof with publications. Engage With Influencers. The result?

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Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman What a packed day here at the Marketo User Summit! There is a lot of buzz in the Twittersphere about #mus12. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” Be sure to follow The Marketo Summit on twitter at #mus12.

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4 Ways to Reach More Qualified Leads by Uniting Your Sales and Marketing Teams

Adobe Experience Cloud Blog

” “Which channels should we use to share that information?” There are multiple tools you can choose, but here are two must-haves: Analytics tools —Make sure your websites are hooked up and generating insights that are valuable to your sales and marketing teams. For Project B?”

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. It reminds me a lot of the great content I’ve seen and haven’t seen. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.