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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. You’ve Got Mail: 5 Things Your Subject Lines Are Missing. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we’ve just begun to test these. Check out the Marketo Revenue Rockstar decal campaign. Here’s what we’ve learned! SlideShare.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.

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Report from the Front Lines: Invoca and ABM

LeanData

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. There clearly is a hunger for ABM substance, not just more buzz.

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Report from the Front Lines: Invoca and ABM

LeanData

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. There clearly is a hunger for ABM substance, not just more buzz.

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Report from the Front Lines: Invoca and ABM

LeanData

To complement the human selection process, Invoca also used predictive analytics vendor EverString to identify other good-fit accounts based on existing customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts. There clearly is a hunger for ABM substance, not just more buzz.