accelerate agency

APRIL 12, 2023

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Standout Tactic: Honeywell’s weekly “Fun Fact Friday” post drives significant engagement with its audience by featuring an industry-related statistic or fact that might be out of the ordinary. Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

accelerate agency

OCTOBER 21, 2020

A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. For example, if you had a Facebook marketing SaaS, suitable topics for your content could include: Best Facebook marketing tactics. So you need a different strategy to sell SaaS products.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. What does it take to build brand awareness?

Brand Identity 130

Brand Identity Branding Marketing & Strategy Eye-Tracking 130

Hubspot

AUGUST 21, 2023

Below is my step-by-step guide to building your own GTM strategy using the tactics I’ve implemented to build multiple companies throughout the years. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. And stop investing in channels where you see low conversions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

SnapApp

DECEMBER 22, 2016

Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39. Recommended reading: Effective Automation and Email tactics to increase webinar attendance. #42. Freshmail covers pretty much everything related to email marketing- tips, tactics, strategies and best practices. Copywriting. Demand Gen / Lead Gen.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48