Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Social listening. Fans beget more fans.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

KoMarketing Associates

MAY 16, 2013

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. The key is to make sure your page is worth your reader’s time. Likes : 16,967.

Facebook 120

Facebook B2B Gartner Best Practices 120

Hubspot

JANUARY 27, 2020

And, with the dawn of 5G -- a cloud-based high-speed wireless network -- tech innovation won't be slowing down anytime soon. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Sprout Social

OCTOBER 4, 2022

In the world of social media, reach is everything. It’s the easiest way to extend your reach on social, without overextending your budget. Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy.

Paid Content 82

Paid Content Budget Programs Brand Identity Branding 82

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

AUGUST 21, 2023

Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Today, 72% of consumers say they would rather connect with brands and businesses across multiple channels. Multi-channel marketing. . . More channels equals more impressions. .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63