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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies.

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45 Emerging Technology Stats to Know in 2020

Hubspot

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Augmented and Virtual Reality.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. That means you need to persuade the people who make the decisions that your solution is the right one for their organization. Firstly, it’s intangible.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. First, you have to get as much organic traffic to your site as possible. So you need a different strategy to sell SaaS products. That’s where SaaS marketing enters the picture. .

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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. But social teams are spread thin.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers.

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Sales Pipeline Radio, Episode 258: Q & A Tiffani Bova @Tiffani_Bova

Heinz Marketing

They do some pretty amazing stuff across channels. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. Thanks for joining us today.

B2B Sales 101