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Brand awareness: What it is and strategies to improve it

Sprout Social

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. What does it take to build brand awareness?

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies.

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45 Emerging Technology Stats to Know in 2020

Hubspot

To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Augmented and Virtual Reality.

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What is SaaS marketing? 12 proven tactics to create and execute your own strategy

accelerate agency

In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales. In that case, finding the right channels to communicate on and engage with your narrow target market can bring difficulties of its own.

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SaaS marketing strategy: 12 proven tactics to execute and exactly how to create your own

accelerate agency

A SaaS marketing strategy focuses on selling SaaS products in a (mostly) digital space with a focus on digital channels and content marketing. RingCentral is a heavy-hitter in the global cloud communications solution game, not to mention a six-years-in-a-row Gartner UCaaS (unified communications as a service) Magic Quadrant leader. .

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Brand amplification matters: Reintroducing Employee Advocacy by Sprout Social

Sprout Social

In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Social media is a crucial channel for businesses to connect with consumers. Creating buzz and increasing impressions for your marketing team. But social teams are spread thin.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter.