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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. It reminds me a lot of the great content I’ve seen and haven’t seen. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

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Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Its YouTube channel features nearly 1,000 videos, and the top 15 each have more than 50,000 views. Sangram here! ”.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Adobe Experience Cloud Blog

These channels are just the places where we network with others online, not the best ways to do it. By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. It will also show how much buzz surrounds your campaign. Doing all 7?

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012).

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.