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Adobe Experience Cloud Blog
JANUARY 3, 2017
At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish.
Adobe Experience Cloud Blog
JULY 28, 2017
When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers?
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SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. Here’s what we’ve learned!
Oktopost
JULY 13, 2023
It meant meeting customers on their own turf, rather than waiting for them to come across your website or your bricks-and-mortar storefront. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. The best part? The downside?
NetLine
AUGUST 2, 2023
B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Quality leads are essential for sales success, as they have a higher likelihood of becoming customers and generating long-term value for your organization.
Valasys
DECEMBER 2, 2019
Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. B2B marketing is very different from marketing to individual customers.
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