channel Analytics Buzz CPC Marketo 
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . It’s a vicious cycle.
Adobe Experience Cloud Blog
OCTOBER 4, 2012
For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Paid Advertising Opportunities on the Major Social Media Channels. At Marketo, we’ve just begun to test these. You can pay for advertisements on a cost-per-click basis (CPC) or an impressions basis (CPM).
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