Remove Analytics Remove Buzz Remove Case Study Remove Linkedin Remove Resources
article thumbnail

Best B2B Marketing Campaigns – With Actionable Examples

Directive Agency

Shield AnalyticsLinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share. In 2022, Shield gave all of their users a “year in review” PDF that’s formatted for LinkedIn. Shield is a great example of this. This video content on YouTube has 1.3

article thumbnail

B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will Marketing Be Replaced by AI?

SmartBug Media

From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content.

article thumbnail

Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. According to 72% of our LinkedIn community , the answer is yes. Case studies.

article thumbnail

Getting Started With Demand Generation

Metadata

This is an inbound marketing strategy that relies heavily on data to help you create buzz, build pipelines, create sales, and retain customers. With analytics, you can refine a Google Ads campaign to target various demographics or key customer interests. Email signups for whitepaper and case study downloads can prove invaluable here.

article thumbnail

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. A Measured Approach. . .

article thumbnail

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Think Small. The Value of Thought Leadership.