Industrial Marketing Today

DECEMBER 1, 2011

Myth: Content for digital marketing is the text on your Website or blog. It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Hubspot

JULY 11, 2016

So in this high-demand, low-supply content marketing economy, where are the jobs and what are recruiters searching for in the ideal applicant? Most importantly, the data found a recurring set of key skills recruiters are searching for in the ideal content marketing applicant. 2) Google Analytics. 3) HTML & CSS.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Below you’ll find their tips and as well as mine. Images aren’t clickable.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Understand Your Buying Cycle. NOW UPDATED!

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

WebMarketCentral

MARCH 23, 2009

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site? Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. Review your sales analytics to identify which content is more likely to lead to a sale. HANDPICKED RELATED CONTENT: How to Use Your Analytics for Smarter Content Decisions. Your website visitors are looking for evidence to trust you.

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103