Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. Industrial buying decisions are usually made by a committee of different stakeholders and rarely by an individual. Truth: That’s just the tip of the iceberg!

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. This means AI will have a significant impact on the sales industry as well. Another common challenge is the fear of losing jobs.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Online Marketing Institute

MARCH 21, 2011

Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Google Analytics). Review your Web analytics each month.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Single Grain

AUGUST 8, 2019

Understand Your Buying Cycle. Setting up long cookie times that result in multiple remarketed ad viewings over time doesn’t make financial sense if your company’s buying cycle is short. Think of buying cycles in terms of traffic temperatures. A retailer like J Crew has short buying cycles.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

AUGUST 3, 2017

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. Language Used.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

Content Marketing Institute

OCTOBER 17, 2018

Understanding customers’ buying cycles can also help you improve conversion rates. Review your sales analytics to identify which content is more likely to lead to a sale. HANDPICKED RELATED CONTENT: How to Use Your Analytics for Smarter Content Decisions. Let’s say that you’re in the retail camping equipment industry.

Conversion Rate 103

Conversion Rate Top of Funnel Conversion Click Rate 103