Webbiquity

FEBRUARY 11, 2011

Stephanie Tilton shares a half-dozen ideas for developing content that stands out from the online clutter, such as showing how your product or service stacks up against the competition: “a majority of tech buyers want content comparing a vendor’s offering to the competition as they get further along in the buying cycle.

Copywriting 100

Copywriting Tips Digg Copyright 100

B2B Marketing Zone Posts

APRIL 5, 2010

In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.” Google attracts more than one billion unique visitors per month. The End of Blogs (and Maybe Websites) as We Know Them by Forbes.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 14, 2011

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process.&# And today’s customers are busier than ever. Are B2B Marketers Missing the Point? by Marketing Interactions.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100