Digital B2B Marketing
AUGUST 23, 2011
In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. Share your view below or with me on Twitter. How can social media create preference?
Digital B2B Marketing
OCTOBER 4, 2011
Before enterprise B2B marketers embrace modern media buying they must first embrace a new content consumption model. The registration rates for visitors driven by audience targeted media buys were significantly lower than for visitors from targeted industry publications. Are you interested in testing new media buying approaches?
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Digital B2B Marketing
DECEMBER 22, 2011
As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying.
Digital B2B Marketing
DECEMBER 2, 2011
As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. Media Buying 7. Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying.
Digital B2B Marketing
JULY 26, 2011
For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. Food is important.
Digital B2B Marketing
JUNE 14, 2011
Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. No Disclaimer Needed: I buy advertising through Bizo, which means I pay them, they don't pay me, although they probably bought me lunch once]. 40% of clicks are from micro companies. About Eric Wittlake.
Digital B2B Marketing
JUNE 2, 2011
Current marketing wisdom says content should be mapped to buying cycles. Question: Where is awareness most valuable in the buying cycle? It is time to step back from planning content for the buying cycle and focus on Stage Zero Content. Stage zero content is fundamentally different from buying cycle content. Consumable.
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