Remove Analytics Remove Buy Remove Merchandising Remove Price Remove Purchase
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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. Half say they will buy less overall. Shoppers did not.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. In the later survey, 49% of consumers said they were buying less in-store and 34% were shopping more online.

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Why Search Is the Unsung Hero in B2B Commerce

Salesforce Marketing Cloud

If your business sells products or services at unique negotiated prices, navigation and search is likely complex. It’s critical to use more advanced search solutions that can factor in B2B entitlements – what each individual buyer is allowed to see and purchase, in the search results and actions customers can take from search.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

However, through trial and error, I’ve concluded what makes for exceptional personalization software: AI-powered recommendations Robust customer segmentation Real-time analytics Seamless integration capabilities An intuitive user interface These features are non-negotiable if you’re aiming for the top. Want results like these?

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Contentsquare + Convert: New Behavioral Insights Into Your A/B Experiences

Convert

Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Instead, it takes into consideration the entire conversion path — from a website visit to purchase.

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An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. 45% prefer to buy online as they can run product and price comparisons. 80% won’t buy anything without reading a review. Their buying power is estimated at $44 billion.