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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy?

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

The new generation of digitally savvy customers does a bulk of their product research online. Nurturing a relationship with those that are ready to move closer to the buying stage will help drive quality leads. And the buying phase often requires their sign-off. And they have options. Some may not even be viable buyers.

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Marketing’s Role Is Changing From a Cost Center to a Revenue Center

Conversica

Marketing automation allows Marketers to disseminate information through blog posts, white papers, social media, email, and a variety of other avenues. Thanks to digital marketing technology, Marketers have access to analytics that tell them that putting X dollars toward Y channel will result in Z revenue.

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Marketo Lead Scoring 101

SmartBug Media

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel.

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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. If there’s a sudden burst of interest, that may be a strong buy signal.

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How to Drive More Sales with Intent Data

Leadspace

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. – Find out how predictive analytics can turbo-charge your lead generation.

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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Adobe Experience Cloud Blog

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.