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My Company is Blogging and Tweeting: So Now What Do We Do?

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Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru,  Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S.

Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. In fact, 88% said Web sites were important in helping them decide what to buy. The technology appears useful at both ends of this spectrum.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. How Social Media is Transforming the B2B Buying Experience - Buyer Persona Insights , November 28, 2010 Image by dusan.writer via Flickr. Really great content around B2B Marketing again this month.  The following are the top items from featured sources based on social signals.

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