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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Purchase prediction engine: The secret sauce.

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Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. Buying something? We Have Limited Data.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. According to eMarketer , in 2020, 30% of the users interacted with AR on social channels content monthly.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. They want social proof before they invest in buying your products or services and, therefore, want reassurance. Just follow your audiences, and they’ll show you the way they’d like to buy from you.

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Blockchain, chatbots & AI : we aren’t (quite) there yet

Exo B2B

Also, by reading the new eBook about AI by Chad Pollitt entitled Everything you need to know about Marketing Analytics & Artificial Intelligence. For over a decade, marketers have been beholden to just a few analytics vendors that also sell online advertising. Five to ten years, according to Gartner, in opposition to Forrester.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. This means that marketers must keep their prospects’ attention for longer periods of time as they traverse the steps of their internal buying process. Forrester Blog for Interactive Marketing Professionals.

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