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Content Strategy: Creativity vs. Analytics

ClearVoice

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Differentiate your brand. Your audience may laugh, cry, or dance but not buy. But are the two mutually exclusive?

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Does a soft sell conflict with content marketing analytics?

Biznology

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. You focus on your differentiation. The post Does a soft sell conflict with content marketing analytics? And how do you do that?

Analytics 152
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Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

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Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

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Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Companies that report using advanced analytics, for example: Achieve 22.1% improvement vs. 2.9%

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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. Buy Your Best-Practices Workbook What Does Great Positioning Look Like? Use surveys, interviews, and data analytics to gather valuable insights.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. Digital and Personal Can Co-Exist At every turn, buyers are showing they want a more human-centered buying experience. What’s Better: Human or Machine?