B2B Marketing Traction

JANUARY 16, 2014

The role of the CMO has changed dramatically in the last six years as companies struggle with new buying paradigms and increased competition. Analytical. With the rise of marketing technology and big data, a knowledge and appreciation of analytics is critical. Persuasive. Marketing has always required persuasion. Change Agent.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

APRIL 30, 2014

CMOs that fully adopt digital marketing have integrated social media into their marketing programs, used data analytics to understand and respond to customer behavior and needs, and built digital or social response mechanisms all through their supply chain to provide customers with what they need.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

MARCH 13, 2015

I wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. Today’s marketing provider must be tech savvy, with direct experience in executing search engine optimization, website development, social media and analytics.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

FEBRUARY 13, 2012

You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Your visitor leaves the site – called a “bounce” in the website analytics world. Paying for ongoing SEO services is a lot like going on a bad date. Why is that? You won’t get a date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 26, 2012

Other graphics can direct visitors to next steps, such as “Download Content” or “Subscribe to a Newsletter” or “Buy Now” Analyze buyer behavior to identify what content to keep on your home page.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Find out what your customers need by sending online or mailed surveys at regular intervals or immediately after the customer buys a product or receives a service. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100