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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. So, what is your website UX like? The Evolution of Website UX Technology has been sprinting forward like it’s trying to win an Olympic gold.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 112
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12 Best Business Website Analytics Tools for 2022

Visitor Queue

This is a common phrase in life and in business. It especially rings true when it comes to mastering your website marketing. Having access to powerful insights and website analytics tools gives you the power to improve your marketing campaigns. And reach more customers than ever before.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Just because a website is easy on the eye doesn’t mean it’s an effective one. Nearly 60% of all website traffic currently comes from people using mobile devices. Various factors make a website mobile friendly.

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Top 5 Critical Website Redesign Analytics Tools

Stevens & Tate

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign. Google Analytics.

Analytics 124
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Google Analytics for a B2B Website: What Am I Looking At?

BOP Design

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. Google Analytics enables you to gain a clear understanding of how your website is performing for current and prospective clients and take action to improve it for future success.