PureB2B

JANUARY 7, 2022

If there’s one thing that the surge of business intelligence and marketing analytics has taught us, it’s that there’s a need for fresh and processed information being uploaded to a company’s database at a consistent pace. Marketing analytics, business intelligence…what do they actually mean? What is Business Intelligence?

Analytics 62

Analytics Marketing Management Planning Business 62

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short. It’s the “year of the customer,” after all.

Enterprise Management 131

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 131

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling you to create a better customer experience that translates into repeat business and profitable revenue streams.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. In Universal Analytics goals measure a completed activity. We’re here to help.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Paper 97

Martech

APRIL 27, 2022

It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is.

Analytics 98

Analytics Software Paid Search Agency Marketing Analytics Tools 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

B2B Marketing Directions

OCTOBER 30, 2022

Marketers have recognized that this vast sea of data can be a rich source of insights they can use to improve marketing performance and drive business growth. As a result, many marketers have made substantial investments in data collection and analytics capabilities.

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. How can GA4 help my business analyze and improve website performance?

Analytics 59

Analytics Google Enterprise Management Privacy 59

Webbiquity

JULY 1, 2021

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Here’s a look at seven non-traditional ways to finance your small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Salesforce Marketing Cloud

JUNE 14, 2022

The CRM Analytics Summer ’22 Release is here! The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Let’s take a deeper look at some of the biggest new features in this CRM analytics summer release.

CRM 98

CRM Analytics Aggregators Keywords 98

Marketing Insider Group

MARCH 18, 2024

That’s your sweet spot. That’s almost one-third of all clicks going to the top spot. Image Source: Agency Analytics Your goal is to be in that top spot. Fresh eyes can spot gaps or opportunities you might have missed. This is about data-driven decisions. Now, Google Trends.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations.

Marketing Automation Services 107

Marketing Automation Services Enterprise Management Work Management Marketing Management 107

Adobe Experience Cloud Blog

FEBRUARY 11, 2019

Now more than ever, marketing has to prove its impact on the success of the business. Download The Definitive Guide to Marketing Metrics & Analytics to learn how to drive impact and secure your spot at the revenue table. With the pressure increasing, it’s time for marketers to take control of the revenue process.

Analytics 133

Analytics Peer-to-peer Planning Thought Leadership 133

PureB2B

FEBRUARY 8, 2022

At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. In a digital world, customer-centric information and intent data are the key to service personalization, customer experience enhancement, and business mapping.

Marketing Management 62

Marketing Management Analytics Resource Management Campaigns 62

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

As AI intensifies the need for trusted data, many businesses are rushing to fortify their data foundations. In fact, 86% of analytics and IT leaders agree that AI’s outputs are only as good as its data inputs. To get the most out of data for small businesses, it needs to be “clean.”

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. businesses were forecast in 2020, according to BIA Advisory Services.

Enterprise Management 100

Enterprise Management Marketing Automation Services Marketing Management Analytics 100

SocialPilot

JANUARY 21, 2024

Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. One of the challenges is the ability to figure out which is suitable for your business especially if you have little or no idea of what they do. 81% of small businesses depend on email marketing as their main customer acquisition channel.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. For example, you may want to create another account if this website or app belongs to a separate business. Click Next.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. For example, you may want to create another account if this website or app belongs to a separate business. Stats Dashboard.

Analytics 52

Analytics Google Stats Tagging 52

Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2 There are about 30.2

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Marketing Insider Group

OCTOBER 17, 2023

Securing a top spot on Google’s search results is like striking gold. Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Spot the weaknesses. Spot their top performers. Find the gaps.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Valasys

MARCH 5, 2024

Every business needs a website, which is a portal to the digital world and one important aspect is online visibility; take Google as an example, the number one search engine that millions of consumers use to source products and services. There are free online applications that will create a sitemap and you can save it in several formats.

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

Binary Demand

FEBRUARY 15, 2024

“ The goal is to turn data into information, and information into insight.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. Image Source: Backlinko By optimizing your website according to search engine preferences, you increase your chances of securing a top spot for your content in organic search results–which has the best ROI of any marketing channel, according to 49% of marketers.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot's Marketing Hub was designed with the busy content marketer in mind. This set of tools offers robust analytics software to help you keep track of performance in one place. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. Reporting and analytics software Reporting and analytics provide valuable insights into your sales process. With the right reporting tool, you can easily spot trends in your data and make informed decisions about your sales strategy.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Vidyard

FEBRUARY 2, 2018

Ebooks and whitepapers are great, but we have no idea if the person chose to consume that content after they downloaded it, and when it comes to videos few know how to begin using video analytics to optimize their content. Video Analytics. In addition to the overall engagement, it’s also good to look for hot and cold spots.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Sprout Social

JULY 28, 2020

While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account. When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

Ideal Customer Profiles 120

Ideal Customer Profiles Business Aggregators Profiling 120

Vidyard

JANUARY 5, 2021

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80