Marketing Insider Group

MAY 11, 2021

Today, the competition among businesses is fierce – especially online. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. What is Predictive Marketing Analytics?

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Marketing Insider Group

NOVEMBER 10, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 328

Planning Analytics Enterprise Management Work Management 328

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 100

Linkedin Analytics Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain growth?

Contingency Planning 193

Contingency Planning Business Work Management Acquisitions 193

Zoominfo

FEBRUARY 13, 2021

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. He strongly believes in aligning data and analytics strategy within marketing departments.

Analytics 100

Analytics Business Digital Transformation Merchandising 100

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. We’re so glad we won’t be answering calls on the GA4 customer service desk this week. Unusable for scenario of casual small business owner with a simple question about their stats. You can’t make me. Get MarTech!

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Stats 111

CMSWire

MARCH 25, 2024

Discover the top customer service metrics to enhance your support strategy, improve customer satisfaction and drive business growth. Continue reading.

Service 101

Service Customer Satisfaction Business Analytics 101

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? Self-service lets your customers find the answers they need on their own time, without the help of an agent. What you’ll learn: What is self-service customer service?

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences. How has it been for you? Understood?

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Enterprise Management 83

Enterprise Management Work Management Software Service 83

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 344

Enterprise Management Paid Search Agency Work Management Traffic 344

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Prescriptive Analytics: This suggests an action plan.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 26 Karen Hardy, Ed.D

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? Expert Strategic Advice to Enable your GTM Strategy All Demandbase customers with an FSL (Foundational Service Level) Agreement will interact with one of our certified ABM strategists. Demandbase Managed Services Consultants can take the work off your hands.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Optinmonster

DECEMBER 18, 2023

Transactional emails are a pivotal part of running any online business. In order to ensure these emails go through successfully, you need an SMTP service. SMTP services offer an easy and secure solution to this problem. What sorts of emails do you need an SMTP service for? WordPress relies on PHP to send emails.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 102

Business Analysis Work Management Forecasting 102

TrustRadius Marketing

JUNE 20, 2022

This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Lead Scoring 65

Litmus

OCTOBER 24, 2023

In the world of email, the email service provider (ESP) is a key component of any marketer’s strategy. They offer a suite of services that includes sending, receiving, and storing emails, as well as tools for analytics and automation. And you all delivered! Which ESP is the most popular among email marketers?

Service 96

Service Peer-to-peer Eloqua Opinions 96

Salesforce Marketing Cloud

DECEMBER 18, 2023

Think about what could happen if you don’t have a good handle on your field service assets. Enter asset service management, the process of effectively managing and maintaining physical assets in field service. Get the free report What is asset service management? Get the free report What is asset service management?

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. They let marketers collect, analyze and act upon the growing volume of data being captured from inbound calls to businesses. Does the vendor seem to understand our business and our marketing needs? Click here to download! Get MarTech!

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Only B2B

MARCH 6, 2023

Appointment setting is a critical aspect of many businesses, but it can also be time-consuming and resource-intensive. Outsourcing appointment setting services can help organizations to focus on their core competencies while still achieving their business goals. One of the primary benefits is increased efficiency.

Marketing Management 118

Marketing Management Organization Service High Quality Lead 118