Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Your CMS is the hub of website content publishing.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Vision Edge Marketing

APRIL 16, 2024

The digital transformation has reshaped the business landscape. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs. Harnessing Data Analytics for Informed Decision-Making : The power of data analytics in digital transformation cannot be overstated.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 181

Social Networks Business Work Management Social Media 181

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Five little-used digital marketing techniques for your business. Publish original studies. When using UGC, ask for permission before publishing the image. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

TrustRadius Marketing

JUNE 20, 2022

This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. For example, there are instances when a display publisher ad placement has been identified as no longer performing well, and the drop-off has been attributed to poor audience targeting or an ineffective bidding strategy.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 PST (12 to 2 p.m.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 19 Dr. .*

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Consider Expanding Your Content Team.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

KoMarketing Associates

JULY 28, 2020

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. In order for marketers to make the most of data and analytics, accuracy is imperative. Leveraging Accurate Data for Marketing Purposes.

Positioning 157

Positioning Analytics Generation Work Management 157

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Attribution Analytics Google 121

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Authority, expertise, and trust: When prospects recognize your brand as an authority in its field, they are more likely to trust the information you publish. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

NOVEMBER 22, 2022

Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Web Analytics Tools. The Dates: Now through November 28th. OptinMonster.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Conversion 97

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Webbiquity

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? With so many different social media scheduling tools to choose from, there’s something for everyone.

Social Media 323

Social Media Tools Media Work Management 323

KoMarketing Associates

AUGUST 15, 2018

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Marketers Failing to Leverage the Potential of Analytics.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

KoMarketing Associates

MAY 17, 2023

As marketers continue to leverage data and analytics to reach their key objectives, new research suggests that those who are exceeding their goals trust in the accuracy of this information. Additionally, they have a more robust view of their customers and prospects.

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

RebelMouse

NOVEMBER 19, 2023

However, MSN is not typically easy for publishers to access. RebelMouse publishers such as Brit + Co (msn.com) and GZERO Media (msn.com) as seen below started appearing on the platform only a few months ago. Recommended topics and publishers in MSN My Channels. They can, for example, help determine the best CPM for your content.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. Enhance SEO and content recirculation for publishers with multiple sites. Google Ad Manager has even introduced new features to assist publishers with managing their first-party data while prioritizing user privacy.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. Enhance SEO and content recirculation for publishers with multiple sites. Google Ad Manager has even introduced new features to assist publishers with managing their first-party data while prioritizing user privacy.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Sprout Social

FEBRUARY 2, 2023

Show them how opportunities on social media can drive long-term business value. Apply it: With a tool like Sprout, you can access all your social media analytics and generate reports to share with your team in one place. Get them on board to allocate time and resources to your strategy. Limited time and resources.

Social Media 110

Social Media Media Business Viral Marketing 110

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. Video analytics. Desktop browsers rule.

Trends 158

Trends Video Marketing Correlation Business 158

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. This strategy requires a consistent brand presence across multiple platforms, allowing prospects and customers to interact with your business seamlessly. But why should you have an omnichannel strategy?

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Marketing Technology Landscape 2022: Search 9,932 Solutions On Martechmap.com By Scott Brinker Image Source: ChiefMartec Want to optimize your marketing efforts and achieve your business goals?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337