ViewPoint

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

Biznology

FEBRUARY 2, 2017

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Look at his StiristaLINK, which adds consumer data to business records, giving B2B marketers rich insight and broader access to their targets. Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

ViewPoint

JULY 14, 2015

Many larger SMBs (small to midsized businesses) are getting it right because they must get it right to benefit from all of the effort and expense to procure leads. In our experience here at PointClear, very few companies are getting it right. Predictive Analytics, At Last. Collaboration is the Key.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Marketing Qualified Leads 120

ViewPoint

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. Value selling is PointClear's bread and butter. However, why sell into situations where you are going to have to compromise to justify purchasing’s job (unless that is just the kind of business you are in).

Lead Scoring 189

Lead Scoring Lead Ranking Work Management Paid Search Agency 189

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Outsmarting Google: SEO Secrets to Winning New Business. No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing. Web Analytics and ROI Measurement.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. And analytics expertise without leveraging technology results in uninformed “what ifs” and conjecture.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black.

Ning 40

Ning Paid Content Sales Management Facebook 40

ViewPoint

MAY 7, 2015

Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. By leveraging business intelligence and analytics solutions such as Lattice Engines, sales organizations are able to know precisely what targets they want to go after.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120