Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain growth? Customers are more empowered and informed than ever before. Recommended Action Steps.

Contingency Planning 193

Contingency Planning Business Work Management Planning 193

Marketing Insider Group

NOVEMBER 10, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Vision Edge Marketing

MARCH 14, 2023

The C-suite participants in the recent Conference Board survey of 700 CEOs and over 450 other C-suite executives weighed in on their current concerns and plans for growth. Considering these factors, where do they plan to invest to sustain data-driven growth? Customers are more empowered and informed than ever before.

Contingency Planning 130

Contingency Planning Business Work Management Planning 130

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Can you describe a project where you used data analysis to identify opportunities for business process improvement? Here are a few examples: 1.

Business 70

Business Best Practices Marketing AI Forecasting 70

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses.

Business 102

Business Analysis Work Management Forecasting 102

Contently

DECEMBER 15, 2022

That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Vision Edge Marketing

MAY 24, 2022

Are you feeling like me, wondering “what’s next” at the start of each business day? Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events.

Contingency Planning 238

Contingency Planning Paid Search Agency Business Terms and Conditions 238

TrustRadius Marketing

JUNE 20, 2022

This is especially true for smaller businesses. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

PureB2B

JANUARY 7, 2022

If there’s one thing that the surge of business intelligence and marketing analytics has taught us, it’s that there’s a need for fresh and processed information being uploaded to a company’s database at a consistent pace. Marketing analytics, business intelligence…what do they actually mean? What is Business Intelligence?

Analytics 62

Analytics Marketing Management Planning Business 62

Top Rank Marketing

NOVEMBER 20, 2023

Creating and managing a carefully planned B2B marketing approach is crucial for businesses aiming to achieve continuous expansion in a fiercely competitive digital marketing environment. After all, before you can make a plan, you have to know as much as you can about who you are trying to target.

Planning 116

Planning Allocation B2B Marketing Process 116

SmartBug Media

MARCH 13, 2024

In a constantly evolving digital marketplace where customers have more choice and control than ever before, businesses need to create compensation plans that reward and respect their salespeople. The same is true for building your own compensation plan for your sales team. Sound like a tall order?

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

RDIGS

JUNE 15, 2023

Data analytics can improve your business! It is becoming more and more obvious that data analytics will play a bigger role in corporate strategy and in keeping the company stable as it should. Businesses also utilize data analytics to help them make decisions. Prescriptive Analytics: This suggests an action plan.

Analytics 52

Analytics Business Lead Ranking Customer Satisfaction 52

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. This is a critical skill for all leaders.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Twitter 139

Twitter Analytics Tools Best Practices 139

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Privacy 97

Martech

AUGUST 29, 2023

Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. In the new analytics landscape, creative execution emerges as the critical optimization lever. This frees up analysts’ time to focus on planning future tests.

Marketing Attribution 92

Marketing Attribution Creativity Analytics Paid Search Agency 92

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. That’s not sustainable for busy brands. Image: Insightly.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Google startup marketing plan template and you’ll get dozens of ideas. Or at least to grow the idea you are passionate about into a profitable, growing business.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

Planning 110

Planning Process Enterprise Management Lead Scoring 110

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” appeared first on The Point.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Providing visibility through analytics.

CMS Development 101

CMS Development Allocation Budget Programs Business 101

Hinge Marketing

APRIL 17, 2023

Is your firm ready to start generating significantly more new business leads online? Here are 10 tips for planning a successful lead generation website for your firm. This is an ongoing cost, but it is a cost that pays great dividends in new business leads. Analytics and automation make it possible. SEO requires content.

Lead Generation 115

Lead Generation Lead Ranking Planning Marketing Websites 115

PureB2B

MAY 13, 2022

To make informed decisions and improve business outcomes in a world that generates an overwhelming amount of data, organizations need methods and tools to analyze this data to help deliver actionable insights. In other words, you need to use data to make strategic and effective business decisions. Scope of Work.

Analytics 62

Analytics Work Management Marketing Management Allocation 62

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

Analytics 87

Analytics Opt-out Paid Search Agency Conference 87

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Navigate the Channel

OCTOBER 4, 2023

It is a classic example of an outdated marketing tactic, with pressure and confusion being pushed on a small business owner. You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81 19 Dr. .*

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Martech

APRIL 6, 2023

In this follow-up we discuss the importance of confronting “analytical reality.” The biggest test of data is analytics,” said Mark Stouse, chairman and CEO of Proof Analytics. “It If forecasting indicates a stronger month, then it’s time to start planning for scale, testing and additional campaign launches.”

Analytics 91

Analytics Multivariate analysis Forecasting Lead Ranking 91

BOP Design

FEBRUARY 3, 2023

A big one is Google Analytics. You can use Google Analytics to see which pages on your website get the most traffic. They want to know if you’re a reliable business. Planning out your goals and communicating those goals to your agency can help keep everyone on track—and give you a more useful website. Contact us today.

Planning 101

Planning Marketing Websites B2B Paid Search Agency 101