Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. And once your marketing crosses over into feelings territory, people want to do business with you. By now, most marketers have realized that video isn’t a passing fad.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. …and the list goes on!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. This strategic shift reflects a deeper focus on optimizing advertising strategies to drive meaningful business outcomes in the retail space.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

APRIL 8, 2013

Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content. The Narrowcast Age of Online Video has Arrived. ” is the next inevitable question.

Narrowcasting 50

Narrowcasting Video Marketing Trends Thought Leadership 50

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. It’s the, “Just because you can write a blog that’s successful doesn’t mean that you should be in the blog advice business.” It’s just like doing some big favor for you in real life. ” I think Klout feeds into that mentality a little bit.

Case Studies 122

Case Studies Narrowcasting Case Study Enterprise Management 122

Single Grain

DECEMBER 6, 2019

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Every business is threatened.”.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145