Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Customer Experience Matrix

DECEMBER 2, 2010

It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? freelancing Click To Tweet.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

PathFactory

MAY 2, 2022

Leveraging marketing content and the buying signals provided by PathFactory for Revenue Enablement is a game-changer for our sales and business development teams,” said Brad Gillespie, Vice President and GM of Consulting at Cvent. Sales representatives can whip up customized microsites or groups of content that serve a 1:1 or 1:few audience.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., When you create a profile for your brand, product, or service on a review site, you’re effectively building out a webpage that has to describe your business using limited space. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Contently

OCTOBER 4, 2016

Contently Live is built to drive the business results—like lead generation, attention, and revenue—that marketers are on the hook for, without the hassle of having to build or maintain code on a website or microsite themselves. Analytics that track lead capture and conversions back to the content that works.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Salesforce Marketing Cloud

DECEMBER 7, 2022

The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. Frame the solutions in the language of the prospect’s business. Our 11 Best Business Podcasts of 2022.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

xiQ

DECEMBER 15, 2021

To that effect, you need to equip your teams with smart tools and technology that can help them connect intelligently with their prospects and understand their business needs – now that charming prospects with plush wine-and-dine events are no longer possible. First-party intent data and advanced analytics.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Industry and local business directories. The short answer? Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Industry and local business directories. The short answer? Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

NuSpark Consulting

JANUARY 12, 2012

Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. Web form technology and structure- how many fields, and how to gather business intelligence with limited form fields. Measuring conversions and what to look for in your analytics.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Only B2B

JANUARY 24, 2018

It also provides a detailed analytics on a personalized dashboard along with the complete insights on what has been performing well. It also provides you with analytics for your community. It allows entrepreneurs, small business owners, publishers and bloggers to share, discover and comment on small-business content.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

AUGUST 11, 2010

Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Hinge Marketing

AUGUST 16, 2017

In fact, 3 out of the top 5 business challenges identified by participants in our most recent study were related to recruiting and talent retention. Expertise wins new business. Do you have a section, or microsite, that creatively promotes your culture and work environment? Recruiting won’t get any easier.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

EMagine B2B Blog

JUNE 13, 2013

From basic to more advanced, here are five key reports to look at for marketing analytics performance benchmarking. Learn about how to assess social media channels to determine which work best for your business. 3 Reasons B2B Marketers Should Not Use Microsites. 3 Reasons B2B Marketers Should Not Use Microsites.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

SnapApp

NOVEMBER 14, 2011

Web analytics is the field that makes sense of these numbers, and a number of resources provide intuitive solutions for a variety of experience levels. In the web publishing community, Google Analytics and Webmaster tools are industry staples for beginner, intermediate, and experienced analysts. Microsite. Landing Page.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Spiralytics leverages content marketing, SEO, and online advertising backed by robust analytics to build your business. The company provides cost-effective online marketing solutions to small to medium businesses.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

NuSpark Consulting

DECEMBER 5, 2011

Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. By optimizing website and landing page traffic; conversion lifts will increase. B- Buyer Personas.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. Long gone are the days where PDFs were solely used in a business context. Today there are millions (maybe billions?)

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Outreach

AUGUST 9, 2021

From sales teams that offer custom quotes, to marketing departments that want product messaging insights, call analytics technology helps your entire go-to-market team improve crucial customer conversations. That’s exactly the type of call analytics solution we use at Outreach—keep reading to learn more. What is Call Analytics?

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Directory links no longer matter much (though building out your Google My Business profile is vital ). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. We simply can’t ask these business units to retire fresh content related to business-critical offerings. But sometimes it’s not that easy to retire pages.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Hubspot

DECEMBER 18, 2012

Do you remember how almost everyone in the industry thought it was either 1) ridiculous, or 2) not applicable to their business or industry? For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

TrustRadius Marketing

OCTOBER 25, 2018

The long list includes social media outreach; leveraging video with different audiences in different settings; the latest tricks and tools of search engine optimization (SEO) ; influencer marketing; high-tech business analytics and other data-driven advertising tools; and more. The affiliate generates a “passive income.”.

Paid Search Agency 40

Paid Search Agency Microsite Custom Publishing User-Generated Content 40

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Analytical insights fetched by the marketing automation solutions can be used for several important purposes: a) Program ROI.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Content Standard

JULY 7, 2015

However, a lot needs to happen behind the scenes to ensure that the online video is integrated with the brand’s marketing strategy, guided by business goals, and rooted in the needs and desires of the target audience. In some cases, consider keeping these videos in a shorter format, allowing for easy viewing and sharing.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Moz

JUNE 10, 2020

You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. Let your stakeholders know that you can also utilize split-testing to improve business value or internal efficiencies. Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

You can safely rely on GSC data if you've found it matches your Google Analytics numbers pretty well.”. Let your stakeholders know that you can also utilize split-testing to improve business value or internal efficiencies. Evan Hall, Senior SEO Strategist at Portent, explains: “Always use corroborating data.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. Overstock.com (a Skyword client) started as a liquidation business, taking surplus inventory from other retailers and selling those items at extremely low costs.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. Overstock.com (a Skyword client) started as a liquidation business, taking surplus inventory from other retailers and selling those items at extremely low costs.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Adobe Experience Cloud Blog

JUNE 2, 2014

Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

JUNE 9, 2010

Marketers can also make it accessible via their company's website or a unique microsite. Liveworld's Facebook Forum 2.0 -- Managing a Facebook fan page can be clunky; it is a manual experience that can be time-consuming, and Facebook provides very little reporting and analytics. Facebook Forum 2.0

Facebook 28

Facebook Tools Microsite API 28